March 2026 brief · Headless GTM: The Evaporating UI of SaaS / Read the brief →
Blogs · briefs & announcements

Operator-grade writing from inside live engagements.

Long-form briefs on the structural shifts re-shaping B2B GTM, and the dated announcements that come out of the studio. Authored by the people doing the work; never by a content team.

Latest

Two new pieces. One thesis across both.

01 Brief Mar 9, 2026 15 min read
Industry analysis & strategic outlook

Headless GTM: The Evaporating UI of SaaS.

The B2B user interface is migrating to the Big Four AI platforms — OpenAI, Google, Anthropic, and an open-source wave. Go-to-market must follow. The defining structural shift in enterprise software since the cloud transition, broken down into the framework, the platforms, and the path forward.

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Portrait split between light and shadow — the evaporating interface of B2B software. Executive brief · March 2026
02 Brief May 21, 2026 11 min read
Pricing-model conversion

Per-seat pricing in a world where seats are evaporating.

When the work passes through agents that do not log in, billing-by-headcount stops measuring value. Three conversion paths back to consumption and outcome pricing, with the top failure modes we have identified.

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A worker dissolving into particles at a desk — the seat evaporating while the work remains. Dissolving Architecture · 02

Reading the briefs is one path in. The audit is the other.

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